Aug
25
2010
a lesson in syncronicity
Author: JeanneToday I recieved an e-mail from
The Marketing Minute
by Marcia Yudkin, Marketing Expert and Mentor
http://www.yudkin.com/markmin.htm
Talk about syncronicity – here is her post
You’ve slaved over your product and your marketing copy – or over a blog post, position paper or proposal.
Your audience – not just one person, but a chorus of four or five – offers a response that’s radically off the mark.
One of two reactions is very common:
* “Ouch!” You withdraw, lick your wounds and sulk.
* “You’re wrong!” A vigorous counterattack ensues.
Hard as this might be, don’t take the feedback as a personal failure or evidence that people are hasty readers, sloppy thinkers or downright stupid.
Instead, communication has failed. Communication has a sender and a receiver. Consider therefore that you are 50 percent responsible for the misfire.
Take a deep breath and turn on your curiosity:
* What did you say or do – or not say or do – that led to that impression?
* What can you change or add to help people receive your message as intended? If it’s too late to modify what went out, learn for next time.
Getting upset or angry about feedback is natural. I’ve been there, too. Transcend that, though, and your marketing gets better and better.
I have been ‘attempting’ to be a content writer on a talent agency’s blog. I got a note earlier this week saying, ‘ The blog posts of ***** agency have a required word range of xxx-xxx words. Both the blog posts you have done are below the minimum range. [communication - I forgot this requirement]
It has also been pointed out that no creativity is being shown in the posts Can you please address these problems in the current and future posts? You can use the previous posts as a guide for style’. [ahh, creativity is definitely in the eye of the beholder - I need to find some]
Thank heavens for Marcia’s e-mail today. I had withdrawn – not to sulk, but feeling not my best. I will move along now and learn from my mistakes.
So often we drop back into our old thoughts / patterns. I was very happy to recieve a cosmic prod.